And why not? Indifly is a one-of-a-kind, non-profit organization dedicated to protecting fisheries by empowering indigenous communities to generate sustainable livelihoods through ecotourism.
Indifly was born in Guyana, where Costa Sunglasses and the indigenous village of Rewa partnered to try to bring to life the villagers' progressive dream of of an ecolodge—one that would leverage sportfishing ecotourism to provide a sustainable economy and livelihood for Rewa, unlike the commonplace practices of poaching, logging and resource extraction. The multi-year, challenge-laden, eventful partnership—which included learning how to catch the now famous arapaima on a fly—was depicted in the Sundance Film Festival award-winning film Jungle Fish.
Today, Rewa Eco-Lodge is an unequivocal success. Anglers who hope to visit Rewa's waters to chase arapaima (as well as tiger fish, piranha, arawana, payara, and peacock bass) have to make their bookings over a year in advance.
Rewa's success has served as a model for similar projects around the globe—such as Indifly's work on the Anaa Atoll in French Polynesia, and on the Wind River Indian Reservation in Wyoming.
To help fund more of their good work, Indifly has launched the Indifly Corps, a monthly giving program which the group hopes will be a longstanding team of sustaining members that help fund Indifly's efforts with existing and new projects.
“Indifly creates sustainable, local economies that empower communities to conserve natural resources,” explains Indifly Executive Director Matt Shilling. “We are excited to launch the Indifly Corps as a vehicle to engage people in our cause. These are not meant to be passive donations — we want Indifly Corps members to feel connected and invested in our mission. For less than 66 cents a day, individuals can have a big impact on the communities we serve.”
To become a member of the Indifly Corps, you must commit to a monthly, $20 donation. And, if helping indigenous communities and encouraging sustainable practices isn't enough to get you to open your wallet, to further help incentivize you to do so, Indifly is offering up a few perks such as "exclusive content, entry into a monthly giveaway (with items such as exclusive Indifly apparel, Costa Sunglasses, drinkware from YETI, and gear from other partners), and an annual giveaway of a hosted trip to an Indifly destination."
Oh, and the first 100 Indifly Corps members get one of those slick Indifly YETI Ramblers pictured above. For more info or to join, head to indifly.org/indiflycorps.