Having owned and loved Albright's A5 in a 5 weight for the last several years, I've been keeping an eye on Albright's new products. Working with Lou Tabory over the last few years, well known fresh and saltwater fly angler and author of many books on the subjects, Albright has continued to develop well-received fly rods, reels and other gear at prices that make most people smile. That said, can someone please explain to me why it seems like Albright Tackle is constantly having a 70% off sale? If your products are perpetually on sale or in close-out, doesn't that mean they're really not? Wait. What?
Given that Albright is an online-only outfit and thus their products aren't sold in stores, what's the point of setting high-end MSRPs at which their products are never actually sold? For instance, Albright's very well regarded XXT fly rod, is currently on super duper double beatloaf mega sale for $209 (off its MSRP of $679). Quite the bargain, right? Well, sure. But, how much of one? Chances are, and can't guarantee this, not a single XXT was ever sold for anything approaching $679, because everything on the site is always on sale.