If you're a lover of premium reels and the Grateful Dead, then Abel is offering the reel for you, albeit in very limited quantity. Beginning immediately, Abel is offering the iconic Grateful Dead "Steal Your Face" logo on both its Classic Series and Super Series reels. Abel is only offering the hand painted Grateful Dead design on 250 reels, and snagging one will run you a $300 premium over the price of the same reel in plain black.
“This has been a dream of ours for over 10 years to partner with the Grateful Dead, and offer our shared loyal fans a hand painted reel that symbolizes their passion for fly fishing and the music of the Grateful Dead. We can think of no better way to mark our 25 offering a custom designed reel that celebrates the rich American heritage of both Abel Reels and the Grateful Dead,” said Jeff Patterson, Abel Director of Sales.
Avid angler and Grateful Dead archivist David Lemieux said “fish will be rising up like birds” of the new Steal Your Face reels.
The $300 added charge may seem like a significant added cost, but Dead fans most likely won't mind ponying up the extra cash, especially when you consider the limited nature of the reels' availability and the fact that the other Abel premium finishes, such as new Derek DeYoung finishes, come with a $200-$250 up charge.
To get the closest thing you can get to a first-hand look without actually seeing the Steal Your Face finish in person, be sure to check out Abel's "Built it Yourself" tool, where you can customize your own Abel reel using a beautiful and intuitive interface.
Be warned, however. If you're already teetering on the edge of doling out the cash for this limited edition finish, Abel's "Built it Yourself" tool may push you over the cliff.