Cheeky Boost 400 Reel
The Cheeky Boost 400.

One of the standouts amongst the myriad new products on the floor at this year's IFTD show in Orlando, Florida was a new, impressively affordable reel offering from Cheeky Fly Fishing. Cheeky has long been synonymous with building high quality reels that come to market at affordable prices, but Cheeky's new Boost series takes the affordability part a step further.

Cheeky Boost Reels
The new Cheeky Boost reel series. Models 325, 350 and 400 (left to right).

Available in 3 models ranging from sizes 2 to 8, the Boost series retails for a wallet-friendly $209 to $229. Spare spools clock in at under a hundred dollars.

According to Cheeky Fly Fishing's owner, Ted Upton, the Boost series is the result of over a year of development and testing. According to Upton, "The Boost Reel Series is the culmination of a tremendous amount of hard work here at Cheeky. We wanted to design a reel with that distinct Cheeky style and performance, but at a more approachable price point for our customers.”

All of the Boost series reels are fully machined from aerospace grade aluminum, feature a stacked carbon disk drag and Cheeky's "MAX arbor" for speedy line retrieval rates of over a foot of line per revolution.

Cheeky is also touting the Boost series for its "unmatched strength-to-weight ratio." Their press release notes that "at 4.3 ounces, the Boost 325 weighs less than your cell phone, yet has the stopping power to halt any runaway beast. Whether you’re making 1,000 casts a day or just getting into the sport, the lightweight and indestructible design of the new Boost Reels will keep you on the water longer."

Cheeky is recommending the series as being built for "freshwater fly fishing excursions," leaving us wondering why the Boost 400 with its 7-8 weight line recommendation and 200+ yards of backing capacity wouldn't be well suited to bonefish duty.

The Boost series is now available for pre-order from Cheeky Fly Fishing.