For the last few months, we've been working on an all-new version of Hatch Magazine, with a completely revamped look and feel. The goal from the outset has been to provide a more pleasant, immersive reading experience complete with bigger, bolder photography. It's not that the existing incarnation of Hatch Magazine is all that bad, its just a bit dated and we knew we could do better. And we have. The new Hatch Magazine is better in every way, and it's almost ready for prime time.
Almost, you say? But it's launching today? Yes. Almost.
Originally, the new Hatch Magazine was slated to launch on May 15. But, an announcement from Google last week -- one which has much of the internet clamoring to take action and gravely worried about potential impacts to their business -- has fast tracked our plans.