Simms Fishing and the Theodore Roosevelt Conservation Partnership (TRCP) are teaming up in an effort to raise money to fuel efforts to conserve what the two companies call critical fish habitat. For a limited time, Simms will donate a portion of the proceeds from sales one of its best-selling fishing shirts to the TRCP.
Until August 28th, Simms will send a full 50 percent its revenue from sales of its Ebbtide fishing shirts (retail price $59.95) to the TRCP, with that money specifically slated for fish habitat conservation efforts. Regarding the partnership effort, Simms' president K.C. Walsh noted, “Helping conserve critical fishing habitat is something we are very concerned about at SIMMS. TRCP has always been at the forefront of assuring anglers will have great fisheries for generations to come.”