Abel Reels 'Build it Yourself' Tool
Want a pink handle, foot and drag knob on your roosterfish reel? Now no one can stop you.

'Build It Yourself' Tool + More New Reel Finishes from Abel

If you're a sucker for pretty reels, Abel Reels may have recently put the finishing touches on your worst enemy. Prospective reel buyers can now visit Abel Reels and fully build and customize any of Abel's reels with an easy-to-use and intuitive interface.

Abel Reels 'Build it Yourself' Tool
Want a pink handle, foot and drag knob on your roosterfish reel? Now no one can stop you.

Using the interface, users first select a reel model and then select either a solid black, solid color or artistic hand-painted design for the main reel housing. From there the options are plentiful, customize the spool, drag knob, reel handle, reel foot and more. The whole process is incredibly addictive and each new reel you customize begs you to press the "purchase" button.

Abel 2013-2014 Reel Designs
Abel's new reel designs. DeYoung's Montana Rainbow, Yamame, Rainbow Trout and Tarpon (clockwise from top left).

Along with the finished "Built it Yourself" tool, Abel has announced a series of new reel finishes for 2013/14. In addition to the recently announced 25th Anniversary Commemorative finish by Montana artist Derek DeYoung, Abel will soon offer four other new reel designs, pictured above. Included in the new designs are another DeYoung design as well as a unique design inspired by the Japanese fish the Yamame, widely considered one of the most beautiful species of fish in the world.

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